ABSTRACT: According to the report published by Grand View Research, an American research company, this year, the global organic personal care market will continue to grow at an annual compound growth rate of 9.5% over the next seven years, and the organic skin care market will continue to grow at an annual compound growth rate of 10% between 2016 and 2025. Because natural ingredients have antioxidant function and can improve skin immunity, organic skin care products may be in greater demand in the future.
Larissa Jensen, executive director and industry analyst of NPD, a consulting firm in the United States, points out that the increased awareness of health care among consumers is closely related to skin care, which has contributed to the rapid growth of the high-end skin care market.
NPD data show that in the first half of 2018, sales of high-end skin care products in the United States increased by 16% to $2.7 billion from a year earlier.
In fact, the growth rate of high-end skin care products has surpassed that of cosmetics. According to NPD's report, the high-end cosmetics market in the United States increased by 5.9% to 18 billion dollars in 2017, of which the highest proportion of high-end skin care products was followed by beauty and perfume. Larissa Jensen pointed out: "In the field of skin care products, the biggest promoter is consumers who care about health, clean raw materials and organic brands. This market trend will continue to promote category growth and guide the development of physical retailers and Internet brands. "
Larissa Jensen believes that behind the explosive growth of the high-end skin care market, women entrepreneurs have contributed a lot. At the moment, women entrepreneurs are trying to bring this trend to a climax. The common brands of women's brands include natural raw materials, more emotional communication, etc. "Women are naturally masters of storytelling, and today's stories are about products."
According to a report released this year by Grand View Research, an American research firm, the global organic personal care market will continue to grow at an average compound annual growth rate of 9.5% over the next seven years, with the organic skin care market growing at an average compound annual growth rate of 10% between 2016 and 2025, according to Gorgeous Chronicle. Because natural ingredients have antioxidant function and can improve skin immunity, organic skin care products may be in greater demand in the future.
Established jointly by Krysia Boinis and Kristine Keheley, an organic makeup brand, Vapour Organic Beauty, recently financed by Ancora, a private equity fund, pays great attention to consumers'skin health and environmental protection. 70% of the raw materials of the products are organic raw materials, and the remaining 30% are mineral pigments and essential oils.
Rose-Marie Swift, founder of RMS Beauty, is a senior beauty artist. Through years of work experience, Rose-Marie Swift knows which products are useful and which are useless, and even cosmetics and skin care products contain trace chemicals that can potentially damage the skin. In 2009, Rose-Marie Swift launched its personal brand. "I deeply understand that what women need is a pure beauty makeup product line, which can lay a solid foundation for anti-aging and long-term beauty."
Jessica Alba, the Hollywood actress who founded the well-known lifestyle brand The Honest Company, once said, "I want to have a healthy lifestyle and refuse to continue harming our health with toxic and harmful substances. That's why I started The Honest Company. " This year, the company received $200 million in minority equity strategic investment from L Catterton, the world's largest consumer investment fund.
Larissa Jensen believes that the reason why women are better connected to users is that "behind these entrepreneurs'brands, there are all kinds of stories that can resonate with customers. After all, consumers like stories."
Tata Harper Skincare, a high-end nursing brand whose co-founder started the brand when his stepfather developed cancer in 2005, hopes to help his stepfather change his lifestyle. After studying the potential toxicity of common ingredients in many skin care products, she decided to create products that only use natural luxury ingredients. Tata Harper said: "healthy and shiny skin is the most beautiful. This trend has helped me and I hope I can help other women. "
Founded by Marcella Cacci, a veteran in the beauty industry, One Ocean Beauty is dedicated to protecting biodiversity and marine environment. Through cooperation with the most innovative Blue Biotechnology Laboratory in Europe, the brand combines cutting-edge science and technology with natural raw materials to develop cleanliness. Clinically proven and sustainable beauty care products.
Marcella Cacci points out that the brand was originally designed for older women who want clean, high-tech skin care products, and that the packaging of the products is recyclable from inside to outside, but the younger generation of consumers will also be attracted by the philanthropic ideas that the brand carries. One Ocean Beauty won a minority stake in Lubrizol Skin Essentials, Buffett's corporate limelight, in July.